The Virtual Care Surge in Women’s Health: What’s Driving the Demand?

This is the first part of our five-part content series exploring trends in virtual care, weight management, and chronic disease prevention. Stay tuned for the next article: Weight management as a gateway to chronic care adoption

In 2024, virtual care saw unprecedented growth, particularly in women’s health services. According to Wheel’s 2025 Virtual Care Horizons report, visits related to women’s health surged by 276% from Q1 to Q4. This dramatic rise underscores the growing demand for digital-first healthcare solutions tailored to women’s unique health needs.

Why are women turning to digital and virtual care?

For years, women have faced significant challenges in accessing timely and specialized healthcare. Traditional medical systems often come with long wait times, limited provider availability, and logistical barriers that make it difficult for women—who frequently juggle careers, caregiving, and personal health—to get the care they need. However, telemedicine and virtual care are reshaping the landscape, offering more accessible, efficient, and tailored healthcare solutions. Three key factors are fueling this rapid shift:

1. Greater convenience and accessibility

Women are the primary healthcare decision-makers for their families, often balancing work, caregiving, and personal health. Virtual care removes barriers like long wait times, travel, and scheduling conflicts, offering on-demand access to necessary treatments.

2. Increased investments in digital health

Employers are recognizing the critical role women’s health plays in workforce well-being. 75% of companies now prioritize women’s health benefits to attract and retain top talent. Employers are expanding access to telehealth, local clinics, and prescription delivery to meet this growing need.

3. The $1 trillion market potential of women’s health

Women’s health is no longer a niche segment—it’s a major economic force. Reports project that the U.S. women’s health market alone is valued at $18 billion in 2024, and globally, it presents a $1 trillion economic opportunity. The surge in FemTech investment (1,000% growth over the last decade) demonstrates the financial and societal importance of addressing women’s health needs.

Top virtual care services for women

While menopause and reproductive health attract the most digital investment, other services are experiencing strong utilization. Virtual platforms are expanding their offerings to provide more accessible, affordable, and comprehensive care across a range of treatments, including: 

• Contraceptive care – Virtual consultations for birth control prescriptions, emergency contraception, and counseling on reproductive health options.
• UTI and yeast infection treatments – Quick and discreet online assessments, immediate prescriptions, and remote follow-ups for effective infection management.
• Menopause management – Comprehensive virtual support, including hormone replacement therapy, symptom relief strategies, and personalized health insights for tailored care.
• PCOS and endometriosis support – Ongoing virtual care plans with symptom tracking, specialized telehealth consultations, and medication management to improve reproductive health outcomes.

What this means for virtual care providers?

With 73% of virtual care users identifying as female, healthcare organizations must recognize the pivotal role women play in digital health adoption. Companies that prioritize comprehensive, patient-centered solutions will be well-positioned for long-term success.

The future of virtual women’s healthcare

As virtual care continues to evolve, the demand for more personalized, holistic solutions will increase. Leading indicators suggest that:

• Digital menopause solutions will continue expanding.
• Employers will increase investment in women’s health programs.
• AI-driven health coaching and remote monitoring will become key differentiators.

The data is clear: women are driving the next phase of virtual healthcare adoption. For care providers, insurers, and digital health platforms, investing in virtual-first women’s health solutions is not just a competitive advantage—it’s a necessity.

Want to learn how your organization can lead in virtual women’s health? Connect with our team today.